How to Get More Social Engagement When Reach is Declining

Social media is an essential part of any brand or business marketing strategy. With social media, you can reach a vast audience and engage with your followers, leading to increased brand awareness, customer loyalty, and ultimately, more sales. However, with the ever- changing social media algorithms, it can be challenging to maintain consistent engagement and organic growth on social media. In this blog, we explore some strategies for how to get more social engagement when your reach is declining. Organic growth on social media refers to the process of growing your social media following through unpaid and organic means. This means that you are not using paid advertising or other forms of promotion to boost your social media presence. Instead, you're relying on your content, engagement, and community building efforts to attract and retain followers.

Focus On High-quality Content

High-quality content is the foundation of any successful social media strategy. Your content should be visually appealing, informative, and engaging. Consider using high-quality images and videos to capture your audience& attention and make them stop scrolling through their feed. Share relevant and valuable content that resonates with your audience, and make sure to keep your branding consistent across all your social media channels.

Utilize Hashtags

Hashtags are a powerful tool for increasing your organic reach on social media. When you use relevant and targeted hashtags, your content becomes discoverable by people who are interested in your niche or industry. Use a mix of popular and niche specific hashtags to maximize your visibility. But don & overdo it with too many hashtags, as it can look spammy and decrease engagement. Another benefit is to use this strategy to increase your organic reach by hashtags.:

Engage With Your Audience

Engaging with your audience is essential to building a strong and loyal following on social media. Respond promptly to comments and messages, and make sure to listen to your audience’s feedback. Ask questions, run polls, and encourage your followers to share their thoughts and opinions. Engaging with your audience shows that you value their input and fosters a sense of community around your brand.

Collaborate With Other Brands and Influencers

Collaborating with other brands and influencers in your niche is an effective way to increase your reach and engagement on social media. Look for opportunities to partner with other brands or influencers to create engaging content that appeals to both of your audiences. You can also consider running a social media contest or giveaway with a partner to boost engagement and increase your followers.

Utilize Paid Advertising

While organic social media growth is ideal, sometimes it &  necessary to use paid advertising to reach a wider audience. Social media platforms like Facebook and Instagram offer a range of advertising options, including sponsored posts, stories, and carousel ads. You can target your ads to specific demographics, interests, and behaviours to ensure you & are reaching the right people. Start with a small budget and test different ad formats and targeting options to see what works best for your brand.

Experiment With New Formats

Social media platforms are constantly adding new features and formats to keep users engaged. Take advantage of these new features by experimenting with new formats like Instagram Reels or TikTok videos. These formats allow you to create short-form, visually appealing content that perfect for engaging younger audiences. Keep an eye on the latest social media trends and see how you can incorporate them into your social media strategy. Maintaining consistent engagement and organic growth on social media can be challenging, especially with declining reach. However, by focusing on high-quality content, utilizing hashtags, engaging with your audience, collaborating with other brands and influencers, utilizing paid advertising, and experimenting with new formats, you can increase your social engagement and grow your social media following, organically. Remember, social media is a long-term strategy, and it takes time and effort to see results. Stay consistent, be patient, and keep experimenting to find what works best for your brand.


Citlali is a social media management and marketing agency that can help you increase your social media reach and engagement. There are several reasons why you might choose Citlali for this purpose:
1. Expertise: Citlali has a team of experienced social media professionals who understand how to create and implement effective social media strategies.
2. Customization: Citlali offers customized social media management plans that are tailored to your specific needs and goals.
3. Analytics and reporting: Citlali uses advanced analytics tools to track your social media performance and provide detailed reports on your reach, engagement, and other metrics.
4. Innovative approach: Citlali stays up to date with the latest social media trends and tools, and is constantly looking for new and innovative ways to help clients increase
their social media reach and engagement.
5. Results-driven: Citlali is committed to delivering results for their clients and focuses on achieving measurable outcomes such as increased website traffic, lead  generation, and sales.