Welcome to the ever-changing world of social media! With new platforms, features, and trends popping up every year, staying on top of the game can be a daunting task for marketers. But fear not, because in this article we’re diving deep into the best social media trends that are set to dominate 2023. From the latest in video content to the rise of micro-influencers and beyond, we’ve got everything you need to know to stay ahead of the competition and keep your social media strategy fresh and relevant. So buckle up and get ready to discover the best social media trends for 2023!
Video Content Will Continue to Dominate
Video content has been on the rise for several years now, and it’s not going away anytime soon. In fact, it’s predicted that in 2023, video content will account for 82% of all internet traffic. Marketers who haven’t already should start incorporating video content into their social media strategy to keep up with the trend. Additionally, many content consumers prefer a video format over a text format, so keeping up with the needs of the consumers, it is one of the best options to incorporate video content within your strategy.
Short-Form Video Will Take Over
Short-form video content, such as TikTok, Youtube Shorts, and Instagram Reels has exploded in popularity in recent years, and it shows no signs of slowing down. Short-form videos are an excellent way to capture users’ attention quickly and deliver a message concisely. Moreover, with the monetization incentive that Instagram reels has introduced makes it fair to note that there would only be an increase in the amount of short video content on these platforms. More supply of content will be met by an increased demand for it, which already exists. This way, we can expect to see more brands embracing this trend to reach younger audiences.
Social Commerce Will Become More Prevalent
Social media platforms have been steadily integrating e-commerce features, such as shoppable posts, into their platforms. With not just ads but posts directly leading towards the brand’s website allow for an increased reach of the brand to more potential consumers. Social media has definitely become a marketplace where consumers are waiting for the brand that hits them right. This only signifies the huge shift in preference from a physical marketplace to an online marketplace. Embracing that shift will only lead to benefits.
The Rise of Social Audio
Social audio has been gaining popularity in recent years, thanks to platforms like Clubhouse and Twitter Spaces. In 2023, we can expect to see more social media platforms embracing this trend, and more brands using social audio as a way to connect with their audience.
Niche Social Media Platforms Will Emerge
While the major social media platforms like Facebook, Instagram, and Twitter will remain dominant, we can expect to see niche social media platforms emerge. These platforms will cater to specific audiences and interests, providing marketers with new opportunities to reach their target audience. The reason for this happening is obviously the fact that in years, it is the first time that you see a decline in earnings for these big social media companies. The possibility of newer applications, websites, etc. to emerge, is more likely now than ever.
Influencer Marketing Will Continue to Evolve
Influencer marketing has been a popular marketing strategy for several years now. 1 in 4 marketers currently leverage influencer marketing and it’s not going to decline anytime soon as 72% of Gen Z and Millennials follow influencers on social media. We can expect to see influencer marketing evolve to include more micro-influencers and nano-influencers, as well as a focus on authentic partnerships and long-term relationships.
Social Media Advertising Will Become More Targeted
Social media advertising has been around for a while, but in 2023, we can predict that it will become even more targeted. With the rise of AI and machine learning, social media platforms will be able to better understand users’ behaviour and preferences, allowing marketers to create more personalized and effective advertising campaigns.
AR and VR Will Become More Commonplace
Augmented Reality (AR) and Virtual Reality (VR) have been on the rise in recent years, and in the future, we can only see progress. AR and VR are already being used incredibly and the shift to them being even more commonplace in social media is inevitable. AR and VR can provide users with a unique and immersive experience, making them excellent tools for marketers to use in their campaigns.
Social Media Messaging Will Become More Important
Messaging apps, such as WhatsApp are only likely to evolve in terms of their audiences and as platforms entirely. People have actively shown a preference and a shift towards more and more online communication. This shift is accompanied with things like advertisements, promotions, etc. This means that these applications hold a benefit from this shift. Considering that this is only increasing, we cannot deny the increasing importance of social media messaging.
Social Media Privacy Will Be a Major Concern
Privacy concerns have been a hot topic in recent years, but we only see it as gaining more limelight. When individuals and governments interact with big social media companies in the concern of privacy issues, it gains a lot of popularity. This popularity is also fueled by ongoing conversations on social media, addressing the importance of our data and privacy. This is an important trend to follow, as a brand, keeping user privacy and protecting user data can only lead to better brand reputation and loyalty.
These are ten social media trends that marketers should watch out for in 2023. While it can be challenging to keep up with all the changes and updates in the social media landscape, staying on top of these trends can help you stay ahead of the competition and connect with your audience in new and exciting ways. Remember to always be adaptable and flexible, as the social media landscape is always changing and evolving.
Market Trends and Citlali
At Citlali, we’re always in tune with the latest marketing trends and consumer preferences. By understanding what your audience likes and expects from your brand, we’re able to craft custom marketing strategies that resonate with them. Our goal is to help you deliver the content that your customers want to see, so that you can build meaningful connections with them and drive long-term success for your business. Let Citlali be your guide to crafting the perfect marketing strategy that delights and engages your audience, and helps your brand stand out in a crowded digital marketplace.